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Chinese food is traÂdiÂtionÂally cooked with a sigÂnifÂiÂcant amount of oil, which has become more affordÂable and abunÂdant due to ecoÂnomic growth and modÂernÂizaÂtion of oil proÂducÂtion. The rise in popÂuÂlarÂity of olive oil in China is attribÂuted to its perÂceived health benÂeÂfits and qualÂity, although there is conÂfuÂsion among conÂsumers regardÂing difÂferÂent types of olive oil and their uses in Chinese cookÂing.
Chinese food tends to be oily. In northÂern China it’s soy oil, in the south peanut — and from wok-fried to stir-fried to broiled most recipes require at least some oil, many a great deal. Just last night I was at a Sichuanese restauÂrant and one of the dishes I ate (deliÂcious, I might add) was strips of carp genÂtly stewed in oil with Sichuan pepÂper, chili, garÂlic and bean sprouts, and at the end of the meal the servÂing bowl still had perÂhaps a half-litre of peanut oil in it. Furthermore, the cusÂtom of finely chopÂping ingreÂdiÂents before cookÂing them allows a greater absorpÂtion of cookÂing oil and seaÂsonÂing and the resultÂing dishes, for instance the popÂuÂlar ​‘fish-flavoured eggÂplant’ are satÂuÂrated with the fraÂgrant liqÂuid. However oil has not always been used so genÂerÂously, in fact the Chinese traÂdiÂtionÂally used aniÂmal fats and lard when cookÂing, and these only in small quanÂtiÂties.
The rise in the use of cookÂing oils has been proÂvoked by the ecoÂnomic growth of the past two decades which has made oil, once scarce and proÂhibÂiÂtively expenÂsive, comÂmon and affordÂable. This has been comÂpleÂmented the modÂernÂizaÂtion of oil proÂducÂtion and proÂcessÂing, which has made many seed and vegÂetable oils cheaper and more abunÂdant. The switch to oil also reflects Chinese ideas of the health propÂerÂties of foods, as vegÂetable and seed oils are believed to be healthÂier than aniÂmal fats. The prevaÂlence of oil in Chinese food is even cited as an explaÂnaÂtion for why Chinese peoÂple are genÂerÂally quite slim comÂpared to westÂernÂers, the logic being that oil makes food slipÂpery and allows it to pass through the sysÂtem, whereas westÂern foods like bread, cheese and meat, being dry and sticky, remain in the body for longer and are absorbed as fat.
The imporÂtance of oil in China is furÂther reflected in the media, with tragic stoÂries of cusÂtomers in superÂmarÂkets being crushed by stamÂpedÂing crowds when speÂcials are announced on cookÂing-oils and chillÂing exposes of toxic ​‘recyÂcled oil’, obtained by proÂcessÂing sewage, which is re-branded and sold or used in restauÂrants. So it is not surÂprisÂing that olive oil is becomÂing increasÂingly popÂuÂlar in China (imports have increased since 2001 by almost 70% each year), as its health benÂeÂfits and the perÂcepÂtion that forÂeign brands assure a guarÂanÂtee of qualÂity and authenÂticÂity appeal to Chinese conÂsumers.
There is, howÂever, conÂfuÂsion regardÂing the prodÂuct; many Chinese are unsure of the sigÂnifÂiÂcance of ​‘extra-virÂgin’ or ​‘pomace’ when it comes to disÂtinÂguishÂing oils, or how their uses in cookÂing vary. This last is espeÂcially relÂeÂvant as whilst more and more midÂdle-class Chinese are eager to buy imported prodÂucts, they are genÂerÂally unfaÂmilÂiar with forÂeign cookÂing techÂniques. So whereas pure olive oil is a good subÂstiÂtute for other processed vegÂetable and seed oils and suitÂable to the high temÂperÂaÂtures of Chinese cookÂing, virÂgin or extra-virÂgin olive oil is harder to adapt, as the intense heat of wok cookÂing destroys its flaÂvor and health propÂerÂties, and Chinese food is rarely garÂnished with oil after it has been preÂpared.
Nevertheless the trend is shiftÂing, as the growÂing interÂnaÂtionÂalÂism of major urban cenÂtres encourÂages culiÂnary awareÂness among midÂdle and upper class Chinese. Events like the 2008 Beijing Olympics and 2010 Shanghai World Expo have flooded both cities with forÂeign visÂiÂtors and comÂpaÂnies, many of whom are eager to penÂeÂtrate the Chinese marÂket. The olive oil indusÂtry now receives annual expoÂsure at the ​‘Oil China’ trade fair, includÂing awards for best oils and live demonÂstraÂtions of how to use olive oil in Chinese cookÂing. And the popÂuÂlarÂity of Italian restauÂrants, many of which adverÂtise the use of olive oil on their menus, furÂther encourÂages Chinese conÂsumpÂtion. So, whilst for now olive oil occuÂpies only a tiny fracÂtion of the Chinese ediÂble oils marÂket, with the proper mix of good pubÂlicÂity and adapÂtaÂtion to local gasÂtroÂnomic cusÂtoms there is enorÂmous potenÂtial for expanÂsion.